BETA Briefing for Media Members

The British Equestrian Trade Association is set to organise a briefing session for members of the media. Journalists, marketers and PR representatives are invited to the event, which seeks to outline what can be said about feed and supplements in advertisements and editorial articles.

“For magazines and PR companies, writing feed-based copy can sometimes prove rather challenging because of the claims made by some manufacturers that border on being medicinal in nature,” explained BETA executive director Claire Williams. “The briefing will help to bring clarity and clear up any confusion.”

To ensure that the event is easily accessible, BETA is consulting members of the media to find out their preferred date and location. The options are Stoneleigh in May or July, Bramham in June or Gatcombe in August.

Those interested in attending – or seeking further information – should contact Tina Hustler in the BETA office, telephone 01937 587062 or email

Contact: Deborah Hayward, BETA Press Officer
Telephone: 01937 582111/01765 635314

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