BETA’s glorious Gatcombe

The British Equestrian Trade Association (BETA) has returned from Gatcombe Park, Gloucestershire, where it enjoyed another highly successful year as presenting sponsor of the Festival of British Eventing.

During three busy days, the BETA team offered free riding hat and body checks to visitors, signed up new members to its Equestrian Consumer Research Panel, handed out BETA goody bags and doggy bandanas, and promoted the work of BETA and its members to an enthusiastic and knowledgeable audience.

Star of the BETA stand was a luxury prize draw, with about £1,500 worth of equestrian clothing and equipment for horse and rider up for grabs. Trigger and RoboCob, BETA’s two mechanical horses, raised money for The Brooke equine charity and proved to be a real hit with visitors who hopped aboard. One horse was fitted with a side-saddle and run in conjunction with the Side Saddle Association. As part of its commitment to the industry, BETA hosted its annual breakfast for tradestand holders where the winners of the BETA Best Stand Awards were announced. Fine art company Collier & Dobson won the Best Large Stand Award, with landscaping business Gardens by Keltie & Clark taking the runner-up prize. Handcrafted gifts and accessories maker Pink Hannah claimed the Best Small Stand Award and scarf specialist Susie P Accessories was runner-up.

“The festival offers us a tremendous opportunity to get out there and meet the people who share our enthusiasm for riding, horses and the countryside,” said BETA executive director Claire Williams. “We are a trade association, but a great deal of our work directly benefits the consumer – the BETA body protector standards were developed for rider safety, we are a fierce defender of the retailer SQP’s right to sell horse wormers and our NOPS code has been developed to help minimise the risk of feed contamination. As presenting sponsor, we are able to highlight our work and engage with a really clued-up audience.”

FOR MEDIA ENQUIRIES... Contact: Deborah Hayward, BETA Press Officer Email: deborahh@beta-int.com Telephone: 01937 582111/01765 635314

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