Seminar introduces UK Companies to the Chinese Equestrian Market
The British Equestrian Trade Association (BETA) took its place alongside the China-Britain Business Council (CBBC) and Great British Racing International (GBRI) to provide an informative programme of presentations at a seminar designed to provide an introduction to China’s growing equestrian sector.
Opportunities in the Equestrian Market in China, hosted by the CBBC in London, attracted more than 50 delegates, who were given advice and insight into different sectors of this emerging market.
Lord Howard, chairman of Arena Racing Company, explored the potential for UK racing, providing feedback from the organisation’s recent visit to China, Claire Urry, executive director of CBBC, gave an overview of the Chinese horse industry, focusing on key players and regulations, and BETA executive director Claire Williams spoke on the many opportunities available for companies wishing to tap into this growing and lucrative international market.
“We were delighted to see so many delegates, many of whom are planning to accompany the BETA trade mission to the China Horse Fair in October,” said Claire. “The seminar was the perfect way for companies that are serious about exploring the possibilities of trade with China to find out more.
“BETA, the CBBC and GBRI each have considerable first-hand experience of this promising market and were perfectly placed to pass on their knowledge and advice to members of the UK equestrian industry.”
Key points about China and its equestrian sector include:
An increasing proportion of the country’s 1.3 billion population is experiencing growing wealth.
Horse riding facilities are regarded as essential in any luxury property development and there are a number of “sports cities” currently in the pipeline.
There are about 300 exclusive equestrian clubs and 800,000 riders.
Between 2,000 and 3,000 horses are imported into China every year.
Important areas of opportunity:
As many Chinese students travel to the UK for training and education, the country’s own colleges are beginning to set up equestrian courses in conjunction with UK establishments.
Massive potential exists for providers of infrastructure and facilities.
There is demand for horses (subject to the constraints of regulations).
Foreign brands are perceived to be of better quality, so there is demand for all types of equestrian equipment.
BETA will exhibit at the China Horse Fair, in Beijing, from 17 to 19 October, and provide participating companies with background market research and a visit to key centres in the area. The trade association is also looking into the possibility of hosting a reception at the embassy and a featured “British” morning at the exhibition.
UKTI funding is available for eligible companies wishing to exhibit – BETA members and non-members. Potential participants or those seeking to find out more about future trade missions should contact Tina Hustler, telephone 01937 587062, or email Claire Williams, Claire@beta-uk.org
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Contact: Deborah Hayward, BETA Press Officer
Telephone: 01937 582111/01765 635314