Equine Careers Sales Representation/Agent of the Year




Equine Careers Sales Representation/Agent of the Year – focus on Equine Careers

The Equine Careers Sales Representative/Agent of the Year is an award designed to celebrate the agents and sales representatives that work so hard in the equestrian trade. The rep or agent crowned as Equine Careers Sales Representative or Agent of the Year will have a range of qualities that makes working with them a breeze, support the businesses they serve in making sales, and also go the extra mile. We caught up with Emma Dyer, founder and director of Equine Careers to find out all about the business, the award, and what makes a great sales representative or agent in the equestrian industry.

Can you tell us about Equine Careers, why it started, and the way it supports the equestrian trade?  
Equine Careers was founded in 2009, winning a BETA Innovation Award in 2010 – we are now the UK’s #1 jobs board specialising in office and professional vacancies within the equine industry, we specialise in advertising and recruiting for many roles, but sales roles are our core business, hence our support of this important award.

You’ve been a sponsor of the Equine Careers Sales Representative/Agent of the Year for a number of years, why do you think this award is so important?
Everyone needs recognition for doing a good job and even more so when you are out on the road every day on your own. It can be very lonely with no one really recognising the job you are doing. It’s not a 9-5 role!

What are the key attributes that make a great sales representative or agent? The role of a field sales rep or agent is so important, it’s a lonely job being out on the road every day, relationship building and networking, bringing all our favourite products to the retailers, ensuring customers have access to the products we want and need.  Updating staff on the latest products, staff training, seasonal updates, time management, excellent customer service, reliability and going the extra mile need to be recognised.

How can retailers help support their agents and representatives to ensure they can deliver the best service possible?  Invite them to attend any open days or events happening in store – to assist with product advice to customers. Work with your rep / agent on merchandising and seasonal promotions and point of sale material.

What do you think the judges might be looking for when it comes to this category?  Evidence of networking, relationship building, excellent customer service and reliability, thinking outside the box and supporting their retailers.

Do you have a message for anyone who makes the shortlist?  Congratulations – keep up the good work – it is very much appreciated. With so many reps working in the industry you have clearly been recognised to be shortlisted – well done.

The winner will be announced at the BETA Gala Dinner on Sunday 10th September (the Sunday of BETA International) at Chesford Grange, Kenilworth. Get your tickets here

Congratulations to our finalists of the Equine Careers Sales Representative of the Year Award!

Nigel Timms Allen & Page Horse Feeds
Simone Highmore Allen & Page Horse Feeds
Liz Smith Allen & Page Horse Feeds
Amy Richards Gallop Equestrian
Sarah Rushby Saracen Horse Feeds