BETA Marks 10 years as Festival of British Eventing presenting Sponsor

The 2015 Festival of British Eventing, at Gatcombe Park, sees the British Equestrian Trade Association (BETA) celebrating its 10th anniversary as presenting sponsor.

To mark the occasion, BETA will present a clock to all riders taking part in the British Championships, while the highest-placed competitor who completes the British Open for the first time will receive the BETA Anniversary Trophy, a new award that will continue to be presented each year.
“The Festival of British Eventing is always very special, but this year is a tremendous landmark for us as we look back on our decade of support,” said BETA executive director Claire Williams.
“It feels a real privilege to have played such an important role in one of the country’s most successful and highly regarded equestrian events, and we have loved every moment. We have met some fantastic people along the way and had the opportunity to promote the work of BETA and its members to an audience of enthusiastic and knowledgeable horse owners and riders.”

BETA is also supporting the Pony Club Team Show Jumping, where all riders will receive a BETA stable plaque to commemorate their participation and those who take part in the Pony Club Mounted Games will be given a BETA hoof pick with a voucher that can be exchanged for a goody bag on the BETA stand.

Gatcombe visitors have been invited by the trade association to take part in a social media competition by posting BETA-branded selfies or photos on Facebook, Twitter or Instagram in return for the chance to win a £20 shopping voucher to spend with their local BETA member retailer.

BETA has also unveiled some rather smart, limited-edition branded doggy bandanas to ensure that canine companions can join in the anniversary fun. The bandanas will be given to visitors in return for a donation to the Riding for the Disabled Association.

Mechanical horses RoboCob and Trigger – which has been fitted with a side-saddle – are inviting visitors to climb aboard for a ride. They will be operated and overseen by volunteers from The Brooke and the Side Saddle Association, which are collecting donations for the charity.

BETA’s luxury prize draw takes pride of place on the trade association’s red, white and blue stand, with £1,500 worth of equestrian goods for horse and rider up for grabs. 

Free riding hat and body protector checks are being offered by members of the BETA team, who will give a discount voucher worth 10 per cent off the price of a new safety garment when bought from a participating BETA member retailer in return.

Goody bags will be handed out to visitors who sign up for the BETA National Equestrian Research Panel, which was developed to provide important feedback to the industry on issues such as buying habits and customer attitudes. 

As part of its commitment to the equestrian trade, the association is once again holding its Trade Breakfast, where the winners of the eagerly anticipated BETA Best Stand Awards are announced. All tradestands are automatically entered into the awards and judged by BETA and a representative from the Gatcombe organising team.