Campaign to #GetHorsey joins in the fun at the Great North Run

The Take up the Reins campaign’s mechanical horse RoboCob visits the Great North Run Pasta Party on Saturday 9 September to encourage visitors to #GetHorsey. The lifelike simulator will be joining in the fun at Gateshead Quayside as runners and visitors from around the world prepare for the world’s biggest half-marathon the following day with activities for adults and children, a food market and performances from world-class athletes.

Take up the Reins is an initiative to encourage people of all ages and backgrounds to connect with horses by riding, volunteering to help out at local equine charities or attending horsey events to show their support.

Those who have a ride will receive a goody bag with a booklet containing helpful hints for those thinking of taking up horse riding, a £10 Equine Taster Experience voucher to put towards a riding session and a coupon that can be exchanged for a free pair of riding gloves when buying a first pair of jodhpurs and boots.

Take up the Reins is promoting the benefits of being around horses – having fun and improving health, fitness and wellbeing, whether in or out of the saddle. Getting horsey can also help to build precious family time where parents and children put down the tablet and mobile phone, and enjoy a group activity. This can lead to a more switched-on, vibrant life with new opportunities.

The Take up the Reins campaign was devised by the British Equestrian Trade Association and supported by the British Equestrian Federation (BEF) to encourage greater equestrian participation among people of all ages and backgrounds.

“People have enjoyed a special connection with horses for thousands of years and Take up the Reins is harnessing this unique relationship to make them accessible to everyone,” said campaign coordinator Tina Hustler. “We want everyone to experience the joy that spending time with horses can bring – whether as a rider or in a less hands-on way.”

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Contact: Deborah Hayward, BETA Press Officer
Telephone: 01765 635314/07812 374264