Red carpet treatment for BETA Business Award winners
The red carpet was rolled out for the equestrian trade when members gathered to hear the winners of the 2016 BETA Business Awards announced. These highly prized accolades, presented during the annual BETA Gala Dinner at the National Motorcycle Museum, near Birmingham, on Sunday 24 January, acknowledge companies and individuals judged to have made considerable contributions to the industry.
Guests enjoyed a drinks reception before taking their seats for a three-course dinner. Once the meal and presentations were over, guests danced and some even took their turn on the indoor, nine-hole mini-golf course.
The event’s raffle raised £1,600 for Riding for the Disabled and HorseBack UK. Prizes included a £240 leisure spa break voucher from Whittlebury Hall, a set of glasses from Burridge Trophies, a luxury hamper from BETA International and champagne from BETA.
“I would like to congratulate all the winners and finalists who have come so far against some extremely tough competition,” said BETA executive director Claire Williams. “Once again, our judges had a tough task in selecting the final winners, as we received a high degree of nominations providing extremely compelling reasons why each nominee should receive an award. It is fantastic to see the BETA Business Awards continue to develop and grow in this way.”
The winners of the 2016 BETA Business Awards are...
HARRY HALL RETAIL EMPLOYEE OF THE YEAR
Winner: Jane Yeoman, Countrywide Farmers, Bridgend, Mid Glamorgan
This award recognises the employee showing initiative, excellence in customer service, product knowledge and commitment to professional retailing. It is intended for shop-floor employees only, not managers, and nominations were invited from employers or sales representatives. The finalists were interviewed to determine the winner, who received a cash prize of £200, with BETA training vouchers going to her employer.
One of the judges said of the winner’s interview: “Jane was everything an employer could want – calm, clear, relaxed, pleasant – and gave detailed and thoughtful answers. Her experience and professionalism shone through. If Jane were an employee of mine, I would be nothing short of elated!”
EQUINE CAREERS SALES REPRESENTATIVE OF THE YEAR
Winner: Suzi Law, TopSpec, Pickhill, North Yorkshire
This award rewards excellence in product and customer knowledge. Retailer nominations were followed by votes and an interview with the finalists.
Suzi was repeatedly described by nominators as having fantastic product knowledge and being extremely friendly and enthusiastic about her work. A judge said of her interview: “Suzi showed immense dedication and commitment to her job, being prepared to go the extra mile to provide a really good service. Her enthusiasm for her work positively bubbled down the phone.”
UKTI EXPORT AWARD
Winner: Vale Brothers, Walsall, Staffordshire
Runner-up: Group55 (Animology), Preston, Lancashire
This award is presented to the company that has achieved sustained increases in export activity over a period of three years. This year saw the most nominations ever received for the award. Judges noted that Vale Brothers was a company not afraid to tackle difficult markets. The winner showed a good strategic approach that didn’t shy away from markets others might perceive as challenging. The company also proved the importance of market visits to get to know its customers, something that has patently reaped rewards.
EQUESTRIAN EVENT OF THE YEAR SUPPORTED BY HENSON FRANKLYN
Winner: Horse of the Year Show
Runner-up: Your Horse Live
This accolade acknowledges the event at which tradestands are present that best works with its exhibitors and takes their needs and requirements fully into consideration, and views its tradestands as an integral part of its success.
Known as the world’s most famous horse show, the winning event attracts long-established and loyal visitor numbers year after year. In 2016, the show is in its 68th year. A nominating visitor said it provided “a magical atmosphere, with great shopping and attractions, with a variety of competitions on each day”.
TSM SOCIAL MEDIA AWARD
This award, in two categories for the first time, rewards the company that best embraces social media and uses it to powerful effect throughout its marketing strategy. The judging panel considered application presentation, innovation and use, originality of content, compelling nature of presence, interaction with audience and accuracy and engagement of information.
20 Hours and Under
Winner: Burghley Horse Trials
All three judges were unanimous, saying: “Their pages were packed with interesting and effective posts with original and shared content, and a high level of engagement. They managed to succeed in maintaining a bright, snappy presence all year round.”
Over 20 Hours
Winner: Horseware Ireland
Judges praised “strong pages with lively and eye-catching images and avid engagement”, adding: “Content is fresh, original and constantly updated with product information, inspirational quotes, plenty of videos and graphics. The voice of the pages is warm, chatty and good-humoured. Their pages are upbeat and entertaining.”
SEIB RETAILER OF THE YEAR
This award, for tack shops and feed merchants, is divided into four categories – large, medium, small and mail order/Internet retailers. Customer nominations were followed by a vote of BETA trade members, mystery shoppers and incognito telephone calls.
Winner: Aivly Country Store, Ringwood, Hampshire
Runner-up: Norvite Farm & Country, Insch, Aberdeenshire
A nominator praised the winner’s “exceptional service and quality products”. A judge commented: “Lovely shop with good sales assistants who acknowledged us straight away despite being busy.”
Winner: Jet Set Saddlery & Countrywear, Dundonald, Ayrshire
Runner-up: Houghton Country, Heddon-on-the-Wall, Northumberland
The winner’s “great customer service with knowledgeable, friendly staff” was noted by a nominator. Judges said: “They offered an excellent selection of products and friendly service.”
Winner: Equicraft of Backwell, Somerset
Runner-up: Tower Farm Saddlers, East Barton, Northamptonshire
One of the nominators described the winner as “very helpful, always going above and beyond to find what I need”. A judge said: “Staff were knowledgeable and clear in their advice.”
Mail Order/Internet Retailer
Winner: Houghton Country, Heddon-on-the-Wall, Northumberland
Runner-up: Mane Supplies, Harrogate, North Yorkshire
“They always give excellent service and advice,” said one nominator of the winner. Judges said: “A well-structured website with good navigation and shopping tools. Their dispatch and customer service put them clearly at the top of the list of finalists.”
HAYGAIN NUTRITIONAL HELPLINE OF THE YEAR
Winner: TopSpec Equine, Pickhill, North Yorkshire
Runner-up: Saracen Horse Feeds, Aylesford, Kent
This accolade goes to the company that offers exemplary service in nutritional advice to customers, both trade and retail. Customer nominations were followed by incognito telephone calls. Judges praised the winner’s “excellent, friendly service and brilliant follow-on from the call, with product information and vouchers received in the post within 24 hours”.
BLACKS SOLICITORS TRADE SUPPLIER OF THE YEAR
Winner: Trilanco, Poulton-le-Fylde, Lancashire
This award goes to the manufacturer, wholesaler or distributor judged to offer the best in delivery, customer service, product knowledge and awareness of retailers’ requirements. Nominations from both retailers and suppliers themselves were accepted. Judging of shortlisted companies was followed by a retail members’ vote. One nominator described the winner as “efficient and reliable, with high-quality goods and excellent service”. Judges said: “The winner’s commitment to customer service was clear in their entry and reflected in retailer comments.”
BETA SPONSORED RIDER AWARD
This award, in two categories, acknowledges sponsored riders who make the greatest contribution to the trade, as nominated by their sponsors. It is presented to those who have participated fully in building a relationship with their sponsors, generating good results for them as well as themselves.
Winner: Ricki Riley
Nominator Horzehoods began a small sponsorship of the winner two years ago, when it was a young company. Not only has Ricki been a great ambassador but, says Horzehoods, she has also become part of the product development team purely for the love of developing great products and to live up to her role as a sponsored team rider.
Winner: Ben Hobday
Equilibrium Products praised the winner for his extremely hard work. “Adding Ben to our team of sponsored riders provided us with access to a new demographic, helping us to reach a new, young audience,” said the company. “Our sponsorship of him has led to a notable increase in our social media following and an increase in brand recognition.”
BETA LIFETIME ACHIEVEMENT AWARD
Winner: Bill Vero
Bill received the Lifetime Achievement Award in recognition of the great contribution he has made to the equestrian industry through his commitment to rider safety as a pioneer of protective headwear.
He joined his family’s business, Everitt W Vero & Co – known for its Everoak brand of helmets for the equestrian, motor-racing and motorcycle-racing sectors – in 1960. His job was making the mould and painting distinctive patterns on helmets for legends of the motor circuit, including Jack Brabham, Jim Clark, Graham Hill, Stirling Moss and Barry Sheene.
When the Jockey Club and Brigadier Tony Teacher approached the business, Bill was involved in the design of the original fibreglass jockey skull cap, working closely with those such as Brough Scott who trialled it while racing.
From the 1970s, he was a member of British Standards Institution committees for both equestrian and automotive helmets. He worked on helmet testing in California with George Snively, of the American Snell Foundation, and was a member of the original PAS015 helmet committee, as well as that devising the European standard for equestrian headwear, which eventually became EN 1384 1996.
Bill made a cross-country helmet for Princess Anne at the 1976 Montreal Olympics and designed the hat worn by her daughter, Zara Phillips, at the 2012 London Games. In 1981, one of his hats suffered two large cracks when Willie Carson was trampled by half a dozen horses in the Yorkshire Oaks, fracturing the base of the champion jockey’s skull, but it was credited with saving him from worse injuries – and an example of the many lives his protective headwear has saved.
Bill, who retired in 2012, was involved in BETA’s first safety training course and has been generous with his time and expertise over the years. He believes passionately about the safety of all riders and his advice is sought by BETA as well as many other hat manufacturers. Indirectly, Bill’s efforts have probably saved more lives than any other individual in the equestrian industry. “We know him as a quiet man who hides his light under a bushel, always working in the background, happy not to take the limelight, but passionate about improving protective headwear,” said BETA executive director Claire Williams.
BETA Feed Awareness Week flies the flag for equine nutrition
Finalists announced for two leading 2021 BETA Business Awards
Calendar Competition Winners Announced
The search is over and the winners of the 2021 British Equestrian Trade Association Calendar Competition can be revealed. Judges considered hundreds of entries to find the final 12 fantastic photographs – one to represent each month of the year.
A changing world at the 2020 BETA Conference
A double win for BETA Equine Thesis of the Year Award
BETA TOTY 2020 Winners
BETA Update: Zilpaterol contamination in equine feedstuffs.
Zilpaterol contamination in equine feedstuff
Finalists announced for 2020 BETA Equine Thesis of the Year Award
BETA launches hat fitter award
A new equestrian industry accolade, the BETA Roy Burek Hat Fitter of the Year Award, has been launched by the British Equestrian Trade Association. It is designed to celebrate excellence in riding hat fitting and recognise the skills and knowledge of trained individuals who go above and beyond to ensure that customers receive an exemplary service.
Enter this year’s BETA Equestrian Calendar Competition
Enter this year’s BETA Equestrian Calendar Competition and your photo might just be one of the lucky 12 chosen.
Winning horsey photos set to bag BETA prizes
The British Equestrian Trade Association Calendar Competition is back and the hunt is now on for 12 of the very best horsey-themed photos to grace the 2021 BETA calendar. Images will be selected to represent each month, with the one judged Best in Show winning the entrant a fabulous luxury gift hamper.
BETA survey highlights trade downturn during coronavirus crisis
BETA Safety Week Postponed
BETA Safety Week, the annual awareness-raising initiative promoting the importance of safety gear that is correctly fitted, fastened and up to standard, has been postponed until 27 June.
BETA works to boost British trade with Russia
The British Equestrian Trade Association welcomed a group of influential equestrian industry representatives from Russia last month as part of its mission to promote and grow international trade for British companies in a post-Brexit landscape.
BETA feed assurance scheme welcomes two new products
The British Equestrian Trade Association feed assurance scheme set up in 2016 to help owners identify feeds suitable for horses and ponies prone to equine gastric ulcer syndrome (EGUS) continues to grow and now has 16 products on its books.
BETA Safety Week returns for 2020
BETA Safety Week, the annual awareness-raising initiative flying the flag for rider safety and the importance of safety gear that is correctly fitted, fastened and up to standard, is back for its third year.
BETA celebrates the best 2020!
Companies and individuals who have made a significant contribution to the equestrian industry were celebrated at the 2020 BETA Business Awards. Winners of these prestigious accolades were announced during the British Equestrian Trade Association's annual Gala Dinner, at the National Motorcycle Museum, near Birmingham, on Monday 20 January.
Finalists announced for the 2020 BETA Business Awards
The finalists for the 2020 BETA Business Awards, recognising companies and individuals making significant contributions to the equestrian industry, have been announced.
Data drives a successful 2019 BETA Conference
Well, we’re back in the office after a highly successful BETA Conference last week. We welcomed more than 80 delegates – including a record number of retailers – to the De Vere Staverton Estate hotel, near Daventry, Northamptonshire, on Monday 28 October. There was a whole day of great networking and a brilliant line-up of speakers, with presentations under the theme Fact or Fiction – Using Data to Drive your Business.
National Equestrian Survey 2019 provides optimistic view of industry
BETA's National Equestrian Survey 2019 reveals a cautiously optimistic view of the equestrian landscape as the steady decline in horse riding numbers seen over the previous 10 years appears to show signs of recovery.
Get snap happy and bag a BETA hamper
BETA has launched its annual competition to find 12 of the very best horsey-themed photographs to star in next year’s BETA Equestrian Calendar.
BETA National Equestrian Survey 2019 reveals an increase in riding
The British Equestrian Trade Association's National Equestrian Survey 2019 has revealed...
BEF advises horse owners after equine flu outbreak
Following British Horseracing’s decision to cancel all racing today (7 February) the British Equestrian Federation (BEF) is closely monitoring
BETA Celebrates the Best!
Some of the best known names in the equestrian industry.....
Finalists announced for the 2019 BETA Business Awards
The finalists in the 2019 BETA Business Awards......
BETA saddle fitting course a success in New Zealand
The first saddle fitting course run by the British Equestrian...
Double triumph for BETA at Your Horse Live 2018
The British Equestrian Trade Association's Your Horse Live experience was declared ...
Natalie wins BETA Equine Thesis of the Year Award
Myerscough College student Natalie Owen has been named...
Finalists named in 2018 BETA Equine Thesis of the Year competition
The first round of judging is now complete and the finalists....
BETA launches campaign to improve feeding knowledge
The British Equestrian Trade Association is set to launch...
BETA rewards the best nutritional feed helpline
BETA is searching for the winner of the Nutritional....
Positive response to BETA saddle fitting course in New Zealand
Would-be saddle fitters in New Zealand....
BETA's brilliant Blair début
BETA’s début at Blair Castle International Horse Trials
Judging under way for the 2018 BETA Equine Thesis of the Year
The first round of judging is under way for the 2018 BETA...
Hot topics on the menu at 2018 BETA Feed Conference
Latest feed sector news and developments topped the menu
BETA’s sponsorship triumph at Bramham
The British Equestrian Trade Association returned to the Equi-Trek Bramham International Horse Trials...
BETA feed assurance scheme hits its 10 products milestone
The British Equestrian Trade Association feed assurance scheme....
BETA backs Bramham for sixth year
The British Equestrian Trade Association is returning to take up the sponsorship mantle of the CIC 3* at the Equi-Trek Bramham International Horse Trials
BETA Safety Week went global
The British Equestrian Trade Association's inaugural BETA Safety Week
BETA overseas trade missions receive almost £100,000 in funding
The British Equestrian Trade Association has secured almost £100,000....
BETA celebrates the industry's best!
The industry turned out in style....
Shortlist announced for the 2018 BETA Business Awards
Nominations for the 2018 BETA Business Awards...
BETA takes its rider safety message to Your Horse Live
The British Equestrian Trade Association sponsored the main arena at Your Horse Live for a fourth consecutive year.....
2017 BETA Conference set to make a difference
“Making a Difference” is the theme.......
Campaign to #GetHorsey joins in the fun at the Great North Run
The Take up the Reins campaign’s mechanical horse RoboCob.....
BETA and SEIB reward professional retailing
The search is on to find the winners......
Gatcombe 2017 Hamper Winner
Taunton girl Victoria Squire has scooped the British...
Ilam park visitors #GetHorsey
Teacher Tom Wright, watched on by his children......
BETA hat safety scheme rolled out at Pony Club
The BETA helmet bounty scheme......
BETA backs Bramhams CIC3* for the fifth year
BETA returned to the Equi-Trek Bramham International Horse Trials.....
Search is on for BETA Equine Thesis of the Year
Colleges and universities througout the UK and Ireland..........
Get snapping - and win a luxury hamper!
The British Equestrian Trade Association (BETA) is inviting everyone.......
Tasty topics served at BETA Feed Conference
The annual BETA feed conference, sponsored by Premier Nutrition for the...
BETA backs campaign to clean up the Ganges
BETA has signed up to support World Wildlife Fund...
BETA rewards the industrys finest!
Industry members gathered to celebrate and congratulate...
Lorinery display competition finalists announced
The search for the winner.....
2017 BETA Business Awards finalists announced
The finalists in the 2017 BETA business awards...
Helmet Bounty Scheme enhanced to aid concussion management
BETA has teamed up with the BHA to introduce...
BETA bringing knowledge to Westcountry Equine Fair
BETA will be flying the flag for rider safety...
BETA hat-trick at Your Horse Live
BETA sponsored the main arena at Your Horse Live...
Make a date with BETA!
The BETA 2017 calendar is a wonderfully horse treat...
Irish Student wins BETA Equine Thesis of the Year award
University of Limerick student Alison Brassil has won the BETA Equine Thesis of the Year...
Getting down to business at 2016 BETA conference
The bottom line was the theme of this year's BETA conference...
#GetHorsey campaign encourages more than 3,300 would-be riders
More than 3,300 would-be horse riders sampled life in the saddle...
New Saddle Fitting Steering Group meets to discuss challenges ahead
The newly formed Saddle Fitting Steering Group - developed by leading...
Finalists announced for Equine Thesis of the Year competition
With the preliminary judging now complete...
Nominations sought for Social Media Award
Members of the public are invited to nominate the equestrian company they think runs the best social media...
BETA basks in the glory of Gatcombe
BETA enjoyed a brilliant 11th year as presenting sponsor of the Festival of British Eventing...
First past the post to join BETA feed approval mark
BETA has welcomed the first two products into its new approval mark...
Henson Franklyn returns to sponsor BETA business awards
BETA is pleased to welcome back Henson Franklyn as sponsor...
Equine Careers backs BETA Business Awards
BETA's business awards - prestigious accolades rewarding companies...
BETA returns as presenting sponsor of the Festival of British Eventing
The 2016 Festival of British Eventing marks BETA's 11th year as presenting sponsor...
BETAs fabulous fourth year as CIC 3* sponsor at Bramham
BETA enjoyed a fabulous fourth year as sponsor of the CIC3*...
BETA backs Bramham International Horse Trials in Olympic year
BETA is to mark the Olympic year in truely Yorkshire style...
Claims linking eventing deaths with high levels of magesium in equine diets
BETA has recieved serveral complaints about an email...
BETA brings back Equine Thesis of the Year competition
Undergraduate research is being put back on the map...
SEIB backs BETA Business Awards
The 2017 BETA Buisiness Awards will see SEIB Insurance Brokers...
Hot topics on the menu at BETA Feed Industry Conference
BETA feed assurance schemes topped the menu...
Corrie Star Claire King back Take up the Reins campaign
TV start Claire King, who plays Erica Holroyd in Coronation Street...
Improve health, fitness and wellbeing - take up the reins!
The Take Up The Reins Tour of Great Britain kicks off...
Helmet Bounty Scheme set to help improve rider safety
BETA and British Eventing have teamed up to develop a new...
Red carpet treatment for BETA Business Award winners
The red carpet was rolled out for the equestrian trade...
BETA NOPS Code ready to go it alone
The highly successful BETA NOPS scheme...
BETA Business Award Finalists 2016
The finalists in the 2016 BETA Business Awards can now be unveiled.......
New BETA Feed Mark for equines prone to EGUS
A new feed approval mark has been developed...
Dont miss a date with BETA
The 2016 BETA calendar is bright and colourful...
BETA Guide puts equestrian job hunters on the right track
If you thought a career in the equestrian industry had to be hands on...
BETA Backing is a Winner at Your Horse Live
BETA enjoyed a return visit to Your Horse Live as sponsor of the main arena...
BETA Conference seeks to increase rider numbers
Participation – Is the future of the equestrian industry at risk?
Reversing decline in rider numbers tops the bill at BETA Conference
Rider participation is the theme.......
A decade of sponsorship at glorious Gatcombe
BETA marked its 10th anniversary......
BETA searches for award winners for 2016
The search is underway to find winners...
BETA Marks 10 years as Festival of British Eventing presenting Sponsor
The 2015 Festival of British Eventing, at Gatcombe Park...
2016 Hat Rules
Following the announcement in February 2015...
BETA on home turf at Bramham
BETA's sponsorship of the CIC 3* at Bramham...
National Equestrian Survey 2015 shows increased consumer spending
BETA's National Equestrian Survey 2015 has revealed...
BETA celebrates industry winners
The 2015 BETA Business Awards lived up to...
National Equestrian Survey
Complete the National Equestrian Survey...
BETAs successful sponsorship debut at Your Horse Live
BETA put rider safety firmly on the map...
BETA backing for Your Horse Live
BETA is sponsor of the Main Arena at Your Horse Live...
Horse Feed Contamination Update
BETA would like to provide the following update....
A flurry of festival activity for BETA
The British Equestrian Trade Association has returned from a highly successful Magic...