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Supporting our members in their efforts to achieve the highest level of repute, knowledge and profitability.
BETA
BETA was formed in 1979 and has grown to be recognised and accepted as the official representative body for the equestrian manufacturing,
wholesale and retail trade by Government and leading riding organisations.
We currently have over 800 member companies, covering a wide range of businesses including not only retailers, wholesalers and manufacturers, but also agents, dealers and many service based businesses. All our members are involved in some way with equestrianism.
We are committed to the promotion of BETA members to the riding public, to on-going market research to inform both our members and the wider equestrian industry on the state of the market and horse riding as a leisure activity.
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BETA AGM & Conference
24th February 2025
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Feed Fact Fortnight
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National Equestrian Survey 2023
Training
Dedicated to improving knowledge, standards and
professionalism within the trade,
BETA organises training courses covering a wide variety of topics.
BETA Membership
BETA Shop
Out & About
In this section you can find out about how BETA gets involved in the horse world.
Out & About
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Out & About
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Search BETA members
Explore the essence of the British equestrian scene through the BETA Member Directory. Connect with top suppliers, professionals, and trends in our dynamic community. Elevate your equestrian journey today!
📢 Attention all equestrian businesses! 🎉 Join us for the BETA AGM & Conference at the Hilton East Midlands on 24th February! We have an incredible lineup of speakers, including Professor Simon Shibli from @sheffhallamuni , who will discuss the importance of social value in equestrian sport.
**Three Key Points from the Presentation:**
1. Social value is an increasingly important measure of a sport`s broader contribution to society.
2. Equestrian sport offers unique types of social value.
3. It is possible to leverage social value to attract new sources of funding
Don’t miss out!
Get ready for a day packed with valuable information and networking opportunities. We’ll be diving into key topics like:
HR Trends: Gillian McAteer (The Citation Group) will share the latest HR challenges and best practices.
Animal Ethics: Explore the ethical considerations of using animals in sport with Professor Madeleine Campbell (University of Nottingham).
Guidelines for the use of horses in imagery and product development: Learn best practices from Rhea Freeman (Rhea Freeman PR, social media & marketing expert).
The Political Landscape: Gain invaluable insights into the current and future political landscape from John Arnold.
Regulatory Compliance (GPSR) in Europe: Andrea Collins, Global Trade Department, will share her export expertise.
AI in Business: Discover how AI can revolutionize your business operations with Ian Rea (Lariot Europe Ltd).
Avoiding Greenwashing: Learn how to avoid misleading on-pack claims and ensure your environmental claims are genuine with Adam Kay (Tyler Packaging).
Don’t miss out! Register now and secure your spot: https://bit.ly/4g0qZG6
Check out the full programme here: https://beta-uk.org/conferences/
#BETAAGM #EquestrianBusiness #Conference #IndustryEvent

This is your last chance to book your 24-hour package for the BETA Annual General Meeting (AGM) and Conference on 24th February 2025! Bookings for the 24-hour package close this Wednesday, 19th February.
Don`t miss this event – a golden opportunity for networking with fellow trade members, gaining valuable business insights, and shaping the future of the equestrian industry.
This year`s conference is designed specifically with your business needs in mind, offering unparalleled networking opportunities and critical updates on the issues that matter most.
Why you can`t afford to miss it:
• Valuable Connections: Network with key players in the equestrian industry.
• Essential Updates: Gain critical insights on key industry developments, including:
• HR Challenges
• EU Trade
• AI in Business
• Sustainability and Greenwashing
• Influence the Future: Be a part of shaping the direction of the equestrian industry.
•
Ready to secure your spot? The full programme is attached.
Book now: Booking form link https://bit.ly/4g0qZG6 Remember, the deadline for 24-hour package bookings is Wednesday, 19th February!

Equestrian businesses: Connect and learn at the BETA AGM & Conference on February 24th at the Hilton East Midlands Airport. Hear from expert speakers, including Adam Kay (Tyler Packaging), on avoiding greenwashing.
Get ready for a day packed with valuable information and networking opportunities. We`ll be diving into key topics like:
HR Trends: Gillian McAteer (The Citation Group) will share the latest HR challenges and best practices.
Social Value: Discover the importance of social value in equestrian sport with Professor Simon Shibli (Sheffield Hallam University).
Animal Ethics: Explore the ethical considerations of using animals in sport with Professor Madeleine Campbell (University of Nottingham).
Guidelines for the use of horses in imagery and product development: Learn best practices from Rhea Freeman (Rhea Freeman, social media & marketing expert).
The Political Landscape: Gain invaluable insights into the current and future political landscape from John Arnold.
AI in Business: Discover how AI can revolutionize your business operations with Ian Rea (Lariot Europe Ltd)
Regulatory Compliance (GPSR) in Europe: Andrea Collins, Global Trade Department, will share her export expertise.
Don`t miss out! Register now and secure your spot: LINK IN THE BIO
Check out the full programme on BETA website
#BETAAGM #EquestrianBusiness #Conference #IndustryEvent

Mark your calendars for February 24th! Equestrian businesses won`t want to miss the BETA Conference at the Hilton East Midlands. We`re excited to welcome an incredible lineup of speakers, including Gillian McAteer from The @citationltd Group, who will shed light on current HR challenges and share valuable best practices.
Understand the impact of the Employment Rights Bill on your business!
Get ready for a day packed with valuable information and networking opportunities. We`ll be diving into key topics like:
Social Value: Discover the importance of social value in equestrian sport with Professor Simon Shibli (Sheffield Hallam University).
Animal Ethics: Explore the ethical considerations of using animals in sport with Professor Madeleine Campbell (University of Nottingham).
Guidelines for the use of horses in imagery and product development: Learn best practices from Rhea Freeman (Rhea Freeman PR, social media & marketing expert).
The Political Landscape: Gain invaluable insights into the current and future political landscape from John Arnold.
Regulatory Compliance (GPSR) in Europe: Andrea Collins, Global Trade Department, will share her export expertise.
AI in Business: Discover how AI can revolutionize your business operations with Ian Rea (Lariot Europe Ltd).
Avoiding Greenwashing: Learn how to avoid misleading on-pack claims and ensure your environmental claims are genuine with Adam Kay (Tyler Packaging).
Don`t miss out! Register now and secure your spot: https://bit.ly/4g0qZG6
Check out the full programme here: https://beta-uk.org/conferences/
#BETAAGM #EquestrianBusiness #Conference #IndustryEvent

Prepare for an insightful and engaging day at the BETA AGM & Conference! Join us at the Hilton East Midlands Airport on February 24th for an impressive lineup of speakers, including Andrea Collins, Global Trade Department, who will be delivering a key presentation on Regulatory Compliance (GPSR) in Europe.
Three key things you can take away from this presentation
The role of global regulation and its ability to impact a brand’s success internationally
Overview of the current regulatory framework across territories and markets; how to ensure compliance and the consequences of non-compliance
Insights into forthcoming global regulation and how to optimally prepare; importantly how to capitalise on regulation, treating it more as an opportunity for differentiation and growth rather than a costly burden
Get ready for a day packed with valuable information and networking opportunities. We`ll be diving into key topics like:
HR Trends: Gillian McAteer (The Citation Group) will share the latest HR challenges and best practices.
Social Value: Discover the importance of social value in equestrian sport with Professor Simon Shibli (Sheffield Hallam University).
Animal Ethics: Explore the ethical considerations of using animals in sport with Professor Madeleine Campbell (University of Nottingham).
Guidelines for the use of horses in imagery and product development: Learn best practices from Rhea Freeman (Rhea Freeman PR, social media & marketing expert).
The Political Landscape: Gain invaluable insights into the current and future political landscape from John Arnold.
AI in Business: Discover how AI can revolutionize your business operations with Ian Rea (Lariot Europe Ltd).
Avoiding Greenwashing: Learn how to avoid misleading on-pack claims and ensure your environmental claims are genuine with Adam Kay (Tyler Packaging).
Don`t miss out! Register now and secure your spot link in the bio >>>
Check out the full programme here: https://beta-uk.org/conferences/
#BETAAGM #EquestrianBusiness #Conference #IndustryEvent

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