International Markets

BETA represents over 800 retailers, manufacturers and suppliers all of whom share a common interest through the products and services that they supply to the equestrian sector.

The best way to start to investigate overseas markets is to participate in an international Fair at home. BETA International taking place Sunday 10 – Monday 11 September 2023 at NAEC, Stoneleigh Park, CV8 2LZ. BETA international visitors from around the world, for more information visit to find out about exhibiting or visiting.

BETA is there to help both individual companies and the wider industry to make the most of international opportunities that arise and assist them to operate profitably and effectively in an increasingly competitive commercial environment.

Promotion of its members and the benefits of purchasing from members’ companies is an important part of BETA’s work. BETA attends a wide range of overseas equestrian trade shows and fairs to showcase its members to trade and consumer customers. As well as highlighting the United Kingdom as a source of quality product, it is profiling the nation as an outstanding source of sport horses and as a destination for riding holidays.

BETA retains a collection of information about overseas markets that is available to member companies. This includes market reports on several markets and rider and horse statistics for many EU markets.