Supporting our members in their efforts to achieve the highest level of repute, knowledge and profitability.

BETA

BETA was formed in 1978 and has grown to be recognised and accepted as the official representative body for the equestrian manufacturing,
wholesale and retail trade by Government and leading riding organisations.

We currently have over 800 member companies, covering a wide range of businesses including not only retailers, wholesalers and manufacturers, but also agents, dealers and many service based businesses. All our members are involved in some way with equestrianism.

We are committed to the promotion of BETA members to the riding public, to on-going market research to inform both our members and the wider equestrian industry on the state of the market and horse riding as a leisure activity.

About BETA
  • BETA Bits, Bridles & Saddlery Conference 28th-29th October 2025
    Recordings now available

  • Feed Fact Fortnight

  • British Equestrian Trade Awards & Gala Dinner

  • National Equestrian Survey 2023


Training

Dedicated to improving knowledge, standards and
professionalism within the trade,
BETA organises training courses covering a wide variety of topics. 

Learn about training

Out & About

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Raising funds

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BETA Membership

find out more

BETA Shop

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Out & About

In this section you can find out about how BETA gets involved in the horse world.

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Raising funds

Raising funds for Violet –
BETA’s support for RDA

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Out & About

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Out & About

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Search BETA members

Explore the essence of the British equestrian scene through the BETA Member Directory. Connect with top suppliers, professionals, and trends in our dynamic community. Elevate your equestrian journey today!

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2025 wast the most disruptive year for UK cybersecurity on record. High-profile victims like Marks & Spencer and Co-op faced weeks of operational chaos following April’s massive ransomware wave, while the Jaguar Land Rover attack in September—costing the UK economy an estimated £1.9 billion—was labeled the most expensive breach in British history. From the rise of AI-powered deepfake fraud to devastating data leaks affecting local businesses like the Kido Nursery Group, the message of 2025 was clear: cybersecurity is no longer an IT issue; it is a business survival essential.
We are privileged to welcome a true expert in the field to the BETA Equestrian Business Summit 2026 to help us navigate this new reality: Steve Leach, Director of the Business Resilience Centre (NEBRC).

30 Years on the Digital Frontline
Steve brings a rare and powerful combination of high-level technical expertise and decades of law enforcement experience to the summit. As a Detective Inspector with 30 years in policing—the majority spent within CID— both at a Force and Regional level. Steve has always had an interest in the digital and cyber world. Prior to joining the police he graduated university with an Electronic Systems Engineering degree. Within the police he has worked in internet investigations and managed communication data investigators, radio frequency technicians and Digital Forensic Examiners. He was part of the team that was responsible for creating the force-wide Cyber Crime Unit. He has been with the NEBRC from inception and is proud to be celebrating 6 years and counting helping businesses within the region stay safe from online threats.

Steve's session on cybersecurity will move past the jargon to provide practical, high-stakes advice.

📅 Event Details:

Date: Monday, 23rd February 2026 

Venue: Hilton East Midlands 

👉 Link to Booking Page in the bio

#BETASummit #EquestrianBusiness #BankOfEngland #UKEconomy #BusinessInsights #HorseTrade #EastMidlands #EconomicOutlook
Understanding the "why" behind national economic decisions is a powerful tool for any business owner. In an industry as specialised as ours, having access to direct, high-level economic information is the key to making knowledgeable, confident decisions for the year ahead.

We are pleased to introduce one of our keynote speakers for the BETA Equestrian Business Summit 2026: Jamie Jordan, Deputy Agent for the East Midlands at the Bank of England.

Bridging Policy and the Real World
Jamie plays a pivotal role in representing the Bank of England across the East Midlands. His work involves gathering direct economic intelligence by engaging with businesses and civic leaders to ensure that national policy accurately reflects real-world conditions.

With an extensive background in regional economic development and academia, Jamie brings a unique perspective on how national strategy connects to local people and places. His session, "Factors shaping our Economy, Present & Future," will provide essential clarity for any business leader looking to navigate the UK’s current and upcoming economic climate.

Date: Monday, 23rd February 2026 

Location: Hilton East Midlands & online 

🎟️ Secure your seat!

👉 Link to Booking Page in the bio

#BETASummit #EquestrianBusiness #BankOfEngland #UKEconomy #BusinessPlanning #HorseIndustry #EconomicIntelligence #EastMidlandsBusiness
It’s Feed Fact Friday! 🐴✨ We’re resharing this great insight from @dengiehorsefeeds 
Stop the "Hay-Waste" (and save your wallet)! 💸🐴

With winter in full swing, forage is our most precious resource—so why let it get trodden into the mud?

From using hay nets and feed mats to switching to a high-quality chopped forage, there are simple ways to ensure every penny you spend on feed actually ends up in your horse’s belly!

Check out the reel for the full breakdown. ⬇️

#DengieHorseFeeds #SaveMoney #HorseCareTips #WinterFeeding #ForageFocus
Ever wondered why you’re a dressage devotee while your best friend lives for the adrenaline of cross-country? 🐴✨

Researchers at Nottingham Trent University and the University of Birmingham are teaming up to find out if certain personality types are drawn to specific equestrian disciplines!

Whether you're a weekend hacker, a competitive show jumper, or a dressage enthusiast, we want to hear from you.

Who: Riders aged 18+

Time: Only 5–10 minutes

Disciplines: Dressage, show jumping, eventing, hunter trials, or leisure/hacking.

Take the survey - link in the bio >>>

Please tag your horsey friends below or share this post to help us reach as many riders as possible! 🏇
 #EquestrianResearch #HorseRiders #EquinePsychology
Looking for tips for wet winter weather? When the yard turns into a mud bath, your gear needs to be as tough as it is stylish.

1. The Golden Rule of Drying
Never be tempted to dry wet boots in front of a fire or next to a radiator. This can cause the leather to shrink and crack. Instead, let them dry naturally in a room with a consistent temperature. Stuffing them with newspaper will help maintain their shape and absorb internal moisture.

2. Clean Before You Condition
To keep your boots looking good even in the deepest mud, you must remove grease, dirt, and sweat, which cause leather to split. 

Step 1: Brush off as much dry mud as possible.

Step 2: Use a damp cloth for stubborn dirt. Saddle soap and warm water work perfectly here.

Step 3: Once cleaned, let them dry completely before applying a conditioner to replace the leather's natural oils.

3. The Perfect Finish
Leave your boots for as long as possible—ideally 24 hours—to allow the conditioner to fully soak in. Finish by polishing them with a good-quality wax shoe polish. This creates a gleaming gloss and provides a protective layer against future scratches and moisture.

4. Don’t Forget the Zips!
Mud and grit are the enemies of a smooth zip. Use a soft brush to remove debris from the teeth (use a little water if they are really stuck) and finish with a small application of zip lubricant to keep them gliding easily.

And remember:
To ensure you’re getting the best professional advice and high-quality products for the season, always shop where you see the BETA sign.

#BetaStrong #shopwhereyouseethissign


BETA-UK British Equestrian Trade Association
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