Supporting our members in their efforts to achieve the highest level of repute, knowledge and profitability.
Is your sales team hitting their stride? 🐎
We are thrilled to launch our NEW for 2026 Customer Service and Sales training, specifically tailored for the equestrian retail world!
This course, led by industry expert Zelina Coffey @equisales_solutions , teaches your team how to build trust with horse owners and naturally increase basket value.
Why book?
✅ Understand the equine buyer’s emotional drivers.
✅ Turn "just looking" into confident sales.
✅ Master problem-led selling and effortless upselling.
The Details:
📅 Part 1: 11 March | Part 2: 14 October
🔗 Secure your spots - link in the bio>>>
Don’t let your sales plateau this year. Give your team the tools to excel! 📈
Spring is in the air, and the "March" page of our BETA calendar is giving us all the feels. 🥰
This beautiful photo by Ellie Hughes, reminds us that every great athlete starts with a little help from Mom.
It’s a busy month ahead! Between the @nationalequineforum and the excitement of The Festival at Cheltenham, the season is officially in high gear. We’re hosting a suite of specialist courses designed for those in the equestrian trade to sharpen their skills and stay ahead of the curve. Check the BETA website for details. Plus, mark your calendars: on March 28th, we kick off Feed Fact Fortnight!
What’s on your checklist for March?
Cheltenham trip or spring cleaning the tack room?
🚨 TODAY IS THE DAY! Last Chance for Early Bird Savings! 🚨
If you’ve been meaning to book your spot for the inaugural BETA Safety Conference, this is your final reminder! Our Early Bird discount expires at midnight tonight, 27 February.
Join us on 21 April 2026 at Loughborough University for a day dedicated to bridging the gap between cutting-edge research and practical industry application.
Early Bird Registration until 27 February 2026
BETA members can take advantage of our early-bird rate of £90 (+VAT).
We also offer special rates for affiliated organisations (British Horse Society, ABRS, Riding for the Disabled Association) and non-members.
Secure your place >>> link in the bio and view the full agenda here on the BETA website
We also offer special rates for affiliated organisations (the British Horse Society, ABRS, and the Riding for the Disabled Association) and non-members.
Thank you to our gold sponsors @charlesowenhelmets , and @zebra_products distributor of @uvexequestrian and silver sponsor @racesafeeq
#EquestrianSafety #BETAConference2026 #RiderProtection
Heading to the @nationalequineshow at the NEC? So are we! 🐎
Come find us at Stand H72 to chat about riders` safety, feed safety, where to shop, what training courses we provide and... take part in our spin the wheel competition!!!
📍 Find us: Stand H72
Thank you to our wonderful members providing the awards:
@team_maxavita
@shires_equestrian
@blissoflondon
@dengiehorsefeeds
@redgorillaint
@snuggyhoods
@equell_performance_supplements
@horsehageandmollichaff
@charlesowenhelmets
@emeraldgreenfeeds
@performancebrandsltd
See you there!
As safety standards evolve and new research emerges, staying ahead of the curve is essential for every professional—from manufacturers and retailers to coaches and governing bodies.
Join us on 21 April 2026 at Loughborough University for a day dedicated to bridging the gap between cutting-edge research and practical industry application.
Early Bird Registration until 27 February 2026
BETA members can take advantage of our early-bird rate of £90 (+VAT).
We also offer special rates for affiliated organisations (British Horse Society, ABRS, Riding for the Disabled Association) and non-members.
Secure your place >>> link in the comments and view the full agenda here on the BETA website
We also offer special rates for affiliated organisations (the British Horse Society, ABRS, and the Riding for the Disabled Association) and non-members.r, Racesafe Equestrian, for supporting this landmark initiative.
#EquestrianSafety #BETAConference2026 #RiderProtection #SportsScience #EquestrianIndustry #SafetyInnovation
