
Supporting our members in their efforts to achieve the highest level of repute, knowledge and profitability.
BETA
BETA was formed in 1978 and has grown to be recognised and accepted as the official representative body for the equestrian manufacturing,
wholesale and retail trade by Government and leading riding organisations.
We currently have over 800 member companies, covering a wide range of businesses including not only retailers, wholesalers and manufacturers, but also agents, dealers and many service based businesses. All our members are involved in some way with equestrianism.
We are committed to the promotion of BETA members to the riding public, to on-going market research to inform both our members and the wider equestrian industry on the state of the market and horse riding as a leisure activity.
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BETA AGM & Equestrian Business Summit
23rd April 2026
Hilton East Midlands & online -
BETA Safety Conference
21st April 2026
Loughborough University & online -
British Equestrian Trade Awards & Gala Dinner
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Feed Fact Fortnight
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ENFAR
Training
Dedicated to improving knowledge, standards and
professionalism within the trade,
BETA organises training courses covering a wide variety of topics.
BETA Membership
BETA Shop

Out & About
In this section you can find out about how BETA gets involved in the horse world.

Out & About
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Out & About
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Search BETA members
Explore the essence of the British equestrian scene through the BETA Member Directory. Connect with top suppliers, professionals, and trends in our dynamic community. Elevate your equestrian journey today!
🚀 Did Your Marketing Strategy Deliver Results? 🚀
Nominations are now open for the @@holdsworthprm Marketing Effectiveness Award! This award is all about celebrating effective communications and the tangible value a company’s marketing campaign has brought to its brands.
We want to see how different aspects of your marketing plan play a powerful role in your success, including:
In-store and show-circuit promotions.
Media advertising.
Sponsored riders.
Social media activity.
Who can enter: All types of equestrian companies are invited to apply.
This award recognises the contribution of marketing to business improvement.
Because we value creativity and impact over pure spend, low- or no-budget entries are highly encouraged!
Get your entry in by 29 June 2026. Entry form >>>link in the bio
Celebrate your team`s hard work at the BETA Gala Dinner on Sunday, 27th September 2026, at the Hilton Birmingham Metropole. It will be a glittering evening featuring a three-course dinner and a live band.
A huge thank you to our sponsor, Holdsworth PR, for their support in championing marketing excellence across the equestrian industry
🤝 Who is the Industry’s Standout Sales Representative? 🤝
Nominations are officially open for the @equinecareers Sales Representative of the Year! This award celebrates the individuals who form the vital link between suppliers and retailers, specifically those who demonstrate an outstanding approach to customer service.
Who can nominate? We invite retailers and suppliers to submit nominations for representatives who provide exceptional service.
Who can nominate? We invite retailers and suppliers to submit nominations for representatives who provide exceptional service.
How to nominate: link in the bio>>>
Links to nomination forms for all the awards are on the BETA website.
A shortlist will be created based on your nominations.
The final decision will be influenced by a vote from the BETA membership.
Finalists will also undergo an interview to further assess their dedication to excellence.
A huge thank you to our category sponsor, Equine Careers, for their support in recognising excellence in sales and service!
The Gala Dinner: The winner will be revealed at the glittering BETA Gala Dinner on Sunday, 27th September 2026, at the Hilton Birmingham Metropole, NEC. It will be a fantastic night featuring a three-course dinner and live music!
A huge thank you to our category sponsor, Equine Careers, for their support in recognising excellence in sales and service!
🤝 Which Supplier Keeps Your Business Moving? 🤝
The search for the Citation Trade Supplier of the Year is officially underway! This award is dedicated to the manufacturers, wholesalers, and distributors who go above and beyond to support the equestrian retail sector with quality and high standards.
How to Nominate
Retailers: This is your chance to give credit to the suppliers who make your life easier! Nominate the partner you judge to be the best in the business.
Nomination form>>> bit.ly/3ZNf0FK
Suppliers: Are you proud of the service you provide? Suppliers are also invited to nominate themselves using the official application forms.
Application form>>>bit.ly/4qOeMKs
Shortlisted companies will be tested and evaluated by an independent panel of judges to ensure the winner truly represents excellence in the trade.
The Gala Dinner: The winner will be announced at the glittering BETA Gala Dinner on Sunday, 27th September 2026, at the Hilton Birmingham Metropole. Join us for a 3-course dinner and live music as we celebrate our industry`s best.
A huge thank you to our sponsor, Citation, for supporting this award and championing excellence in trade supply!
Ready to recognise your top supplier?
🌍 Is Your Business Leading the Way in Global Markets? 🌍
The search is on for the GBH Forwarding Export Award!
This prestigious category celebrates British-based companies that have shown exceptional dedication to growing the presence of UK equestrian products on the world stage.
What the Judges Are Looking For
This award isn`t just about the numbers; it’s about the journey and the strategy behind your global growth. Key factors include:
Growth and Impact: Substantial and sustained increases in export activity relative to the size of your business.
Strategy: The planning and market development work involved in expanding your reach.
Resilience: Your ability to overcome barriers to trade
Longevity: A sustained effort in exporting over at least the last three years.
How to Nominate
Who can enter: This is a self-nominated award for British-based companies exporting products with significant UK content or added value.
Ensure your submission is completed by 29 June 2026.
Entry form>>> bit.ly/4k1739f
Shortlisted companies will be invited to join us at the glittering BETA Gala Dinner on Sunday, 27th September 2026, at the Hilton Birmingham Metropole, NEC. It will be an evening of celebration with a three-course dinner and live music to honour the very best in our industry.
A huge thank you to our sponsor, GBH Forwarding, for their support in championing British excellence abroad!
Help us celebrate our commitment to riders` safety!
Nominations are now open for the Safety Equipment Fitter of the Year Award.
This award celebrates the vital work of riding hat and body protector fitters who go the extra mile to achieve a high level of competence and provide outstanding support for their customers.
How to Nominate
For Consumers: If you’ve had a hat or body protector fitted in the last year and received exceptional service, you can nominate the fitter—whether the store is a BETA member or a non-member.
For Retail Shops: Do you have a standout team member? Retailers are also invited to nominate their best in-store fitter.
Make sure your nominations are in by 29 June 2026.
Link for Consumer >>>bit.ly/4pZJeQw
Link to retailers>>> bit.ly/45IHO5L
Winners will be announced at the prestigious BETA Gala Dinner on Sunday, 27th September 2026, at the Hilton Birmingham Metropole, NEC. It will be a night of celebration featuring a three-course dinner and a live band.
Head over to the BETA website to find the nomination links and help us reward the professionals who go above and beyond for the equestrian industry.
- agy@beta-uk.org
- December 19, 2025
BETA AGM & Business Summit
- nathaniel brown
- January 16, 2024
Feed Fact Fortnight is back
- nathaniel brown
- January 16, 2024
BETA’s Summer of Safety has begun!
- nathaniel brown
- January 16, 2024

