Supporting our members in their efforts to achieve the highest level of repute, knowledge and profitability.
Is your equestrian brand ready for the U16 social media ban?
Big regulatory shifts are on the horizon, with the UK’s Under-16 social media ban set to come into effect next spring; businesses targeting younger riders need to adapt.
New marketing and PR webinar series with renowned expert Rhea Freeman starting on Tuesday, 14th July at 10:30 am. Topic:
Changing Leads: How to market to younger riders when the UK’s U16 social media ban comes into effect
In this urgent 90-minute session, you’ll discover exactly what the proposed rules restrict, how to adjust your target audience, and the alternative marketing channels you must build today to safeguard your future audience.
After a brief summer recess, the masterclass series returns on 9th September with six more highly practical sessions designed to elevate your brand:
9th Sept: The `Earned Media` Blueprint – Demystify PR and get into major titles without a massive agency budget.
23rd Sept: Micro-Influencers, Sponsored Riders & Brand Ambassadors
7th Oct: Short-Form Video for the Time Poor – Create high-impact Reels & TikTok content quickly and authentically.
21st Oct: Mastering the `Equestrian Calendar` – Map out your year, plan with ease, and navigate seasonal trade peaks.
4th Nov: Email Marketing – Build and nurture a powerful mailing list asset that you actually own.
18th Nov: Marketing through the Lens of Social Licence – Protect industry integrity in your images and language (FREE for BETA Members!).
You can pick and choose individual sessions or book a package of webinars.
BETA Members can save up to 15% on booking multi-session packages, plus receive a FREE 30-minute 1-to-1 consultation with Rhea Freeman when you buy the full series bundle!
Spaces are limited! Secure your spot today: 👉 link in the bio
#EquestrianBusiness #EquestrianMarketing #SocialMediaBan #UKRiders #EquestrianPR #BETATeam
14 m
Finding a little magic in the paddock this July. ✨ Whether you`re out enjoying the sunshine or dodging the summer showers, stay safe out there- BETA Summer of Safety! ☀️🌈
📸 Photo credit: Rebecca Middleton.
Wait... people put their helmets in the dishwasher?! 🤯
Let’s talk about proper safety equipment care. Catch the full breakdown, maintenance tips, and expert advice in our live webinar with Jade from @charlesowenhelmets tomorrow!
✨ Tomorrow at 7:00 PM ✨
#Equestrian #SafetyEquipment #HorseRider #BETA CharlesOwen
☀️ Webinar: Keep Safe in Summer – Top Tips on Rider Safety ☀️
How do you balance safety, performance, and comfort when the heat is on? Find out in our next Summer of Safety webinar!
📅 Date: 7th July 2026
⏰ Time: 7:00 pm
Meet Our Guest: Jade Faulkner @charlesowenhelmets
BETA’s Claire Williams will be joined by Jade Faulkner, Head of Product and Brand Development at Charles Owen. As a lifelong horsewoman with a deep retail and technical background, Jade plays a key role in shaping the future of equestrian safety gear—balancing innovation with real rider needs to build lasting trust and loyalty.
This session will cover essential summer safety tips, equipment care in hot weather, and how to stay protected while beating the heat.
Watch on our social media profile and follow for more BETA SOS!
#BetterWithBETA #SummerOfSafety #RiderSafety #CharlesOwen
If your strategy for the next heat wave involves lying face-down in a paddling pool or standing with your head inside the open freezer trying to survive... we’ve got your back.
While you’re trying to cool off, give your brain something good to listen to! For this Feed Fact Friday, we’re got some essential listening from the @scoop_and_scale_podcast podcast to help you and your horses beat the heat. 👇
Episode 51: Summer Heat & Your Horse – Part 1: The Science Behind the Stress https://scoopandscale.com/ep-51-summer-heat-and-your.../
Learn:
How horses regulate body temperature
What happens inside the body during heat stress
How much fluid and electrolytes are really lost through sweat
Why heat can impact gut health, inflammation, and immunity
How exercise compounds heat stress—even when your horse seems "fine"
Episode 52: Summer Heat & Your Horse – Part 2: Nutrition & Management https://scoopandscale.com/ep-52-summer-heat-and-your.../
We cover:
Feeding strategies to reduce heat load
How diet affects hydration
Salt vs. electrolytes (and why the difference matters)
Important summer nutrients
Feed storage, feed tubs, and practical management tips to help your horse stay safe.
Thank you Scoop and Scale for sharing!
Showcase your success! Enter the Marketing Effectiveness Award today.
Have you launched a campaign that truly delivered results? It`s time to get your hard work and creativity recognised by the equestrian trade.
Entries are open for the Marketing Effectiveness Award, sponsored by @holdsworthprm . This award celebrates businesses that have executed brilliant, high-impact marketing strategies over the past year. Whether you`re a small independent brand or a major industry player, we want to see how your campaign moved the needle.
⚠️ Entry deadline: 13th July 2026.
Give your marketing team the spotlight they deserve. Tap the link in the bio to open the entry form and submit your campaign!
#BETAAwards #EquestrianMarketing #MarketingEffectiveness #BusinessAwards #EquestrianBusiness #BETA2026
Taking the British equestrian trade global? Enter the Export Award!
The British equestrian industry has a massive global impact, and we want to celebrate the businesses successfully flying the flag overseas.
Entries are now open for the Export Award, proudly sponsored by @gbhforwarding This category recognises outstanding achievement and sustained growth in international trade. If your business has successfully expanded its reach and navigated international markets to champion British equestrian goods, this is your moment.
⚠️ Entry deadline: 13th July 2026.
Put your business on the map. Click the link in the bio to enter now and celebrate your international success!
#BETAAwards #EquestrianExport #InternationalTrade #BritishBusiness #GlobalEquestrian #BETA2026
Has a saddle/ bit/ bridle fitter gone above and beyond to ensure the absolute comfort, safety, and performance of your horse?
Now is your chance to give them the industry recognition they deserve.
Nominations are officially open for the Equine Fitter of the Year Award, proudly supported by the @equinefittersdirectory . Whether they specialise in saddles, bridles, or bit fitting, we want to hear about the professionals keeping our horses happy and healthy.
⚠️ Deadline to nominate: 9th July 2026.
Don`t wait—click the link in the comments to submit your nomination and celebrate the best in the industry!
#BETAAwards #EquineFitter #HorseCare #EquineIndustry #SaddleFitting #BETA2026
