
Supporting our members in their efforts to achieve the highest level of repute, knowledge and profitability.
BETA
BETA was formed in 1978 and has grown to be recognised and accepted as the official representative body for the equestrian manufacturing,
wholesale and retail trade by Government and leading riding organisations.
We currently have over 800 member companies, covering a wide range of businesses including not only retailers, wholesalers and manufacturers, but also agents, dealers and many service based businesses. All our members are involved in some way with equestrianism.
We are committed to the promotion of BETA members to the riding public, to on-going market research to inform both our members and the wider equestrian industry on the state of the market and horse riding as a leisure activity.
-
BETA Safety Conference
21st April 2026
Loughborough University & online -
Feed Fact Fortnight
-
British Equestrian Trade Awards & Gala Dinner
-
ENFAR
Training
Dedicated to improving knowledge, standards and
professionalism within the trade,
BETA organises training courses covering a wide variety of topics.
BETA Membership
BETA Shop

Out & About
In this section you can find out about how BETA gets involved in the horse world.

Out & About
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has

Out & About
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has
Search BETA members
Explore the essence of the British equestrian scene through the BETA Member Directory. Connect with top suppliers, professionals, and trends in our dynamic community. Elevate your equestrian journey today!
We have listed all the approved standards on our graphic.
Remember to check if your hat fits as it should. Next week, we will share a video to show you how to do it.
If you are thinking about buying a brand new hat, we highly recommend visiting one of our amazing BETA retailer members, whose staff is trained to fit it for you. Use the BETA members directory on our website.
A couple of things to remember
• Protective Headwear of the appropriate standard must be worn by everyone whenever mounted
• Harnesses must always be correctly fastened.
• Competitors are strongly recommended to regularly check their headwear and replace it if damaged or following a fall.
photo credit Dengie Horse Feeds
#BETAForSafety #ridersafety #ShopWhereYouSeeThisSign’
Mark your calendars! From 28th March – 12th April, we are back with Feed Fact Fortnight (FFF), and this year the theme is: A Lifetime of Nutrition.
Whether you’re managing a veteran, a performance athlete, or a new arrival, we’re here to help you navigate the seasonal shifts and set your horse up for success.
We’re packing the fortnight with expert advice, Facebook Live sessions, and—of course—some exciting prizes! 🎁 This Spring, we’re focusing on the topics that matter most right now:
Forage Focus: Navigating potential shortages and making the most of your spring grazing.
Breeding & New Life: Nutritional support for mares in late pregnancy/lactation and maintaining stallion health.
Competition Prep: Fuelling your horse for the upcoming show season.
Laminitis Awareness: Keeping metabolic health front and centre as the spring grass comes through.
Stay tuned right here for daily tips and updates!
Let us know in the comments: What is your biggest nutritional challenge heading into the spring season? 👇
#FFF26 #FeedFactFortnight #EquineNutrition #HorseHealth #LifetimeOfNutrition
Happy International Women`s Day- celebrating the strength it takes to lead, both in the saddle and in life. 🐎✨
Is your sales team hitting their stride? 🐎
We are thrilled to launch our NEW for 2026 Customer Service and Sales training, specifically tailored for the equestrian retail world!
This course, led by industry expert Zelina Coffey @equisales_solutions , teaches your team how to build trust with horse owners and naturally increase basket value.
Why book?
✅ Understand the equine buyer’s emotional drivers.
✅ Turn "just looking" into confident sales.
✅ Master problem-led selling and effortless upselling.
The Details:
📅 Part 1: 11 March | Part 2: 14 October
🔗 Secure your spots - link in the bio>>>
Don’t let your sales plateau this year. Give your team the tools to excel! 📈
Spring is in the air, and the "March" page of our BETA calendar is giving us all the feels. 🥰
This beautiful photo by Ellie Hughes, reminds us that every great athlete starts with a little help from Mom.
It’s a busy month ahead! Between the @nationalequineforum and the excitement of The Festival at Cheltenham, the season is officially in high gear. We’re hosting a suite of specialist courses designed for those in the equestrian trade to sharpen their skills and stay ahead of the curve. Check the BETA website for details. Plus, mark your calendars: on March 28th, we kick off Feed Fact Fortnight!
What’s on your checklist for March?
Cheltenham trip or spring cleaning the tack room?
- agy@beta-uk.org
- December 19, 2025
BETA AGM & Business Summit
- nathaniel brown
- January 16, 2024
Feed Fact Fortnight is back
- nathaniel brown
- January 16, 2024
BETA’s Summer of Safety has begun!
- nathaniel brown
- January 16, 2024

