THE HUNT IS ON FOR THE BEST IN THE BUSINESS
The 2026 BETA Trade awards ceremony will take place alongside BETA International on Sunday 27th September at The Hilton Metropole, NEC, Birmingham.
Nominations
Here’s how you can nominate companies and individuals….
Citation Trade Supplier of the Year – The manufacturer, wholesaler or distributor judged to offer the best in delivery, customer service, product knowledge and awareness of retailer requirements will win this award. Entry deadline: 29 June 2026. Retailer’s Nominate here or if you are a trade company and wish to submit an entry you can do so here.
Equine Careers Sales Representative of the Year – This award is open to both employed and self-employed sales representatives and agents, and is given to the individual judged outstanding in his or her approach to customer service. Entry deadline: 29 June 2026. Nominate here
Holdsworth PR Marketing Effectiveness Award – This award celebrates effective communications and the increased value a company’s marketing campaign has brought to its brands. Marketing plans and activity will be put under the spotlight to see how different aspects, including in-store and show-circuit promotions, mass media advertising, sponsored riders and social media, play a powerful role in helping to solve business problems and generate revenue. Entry deadline: 29 June 2026. Nominate here
ENFAR Nutritional Helpline of the Year – The company considered to offer excellence in nutritional advice and service to customers – consumer, trade and retail – wins this accolade. Entry deadline: 29 June 2026. Nominate here
Absorbine Retailer of the Year (Equestrian Store Category) An award for tack shops and feed merchants whether or not they are BETA members. Category two – equestrian stores. Entry deadline: 29 June 2026. Nominate here
BETA Rider Safety Equipment Fitter of the Year Award –This Award aims to recognize the work undertaken by riding hat and body protector fitters based in equestrian shops who go the extra mile in achieving a high level of competence and support for their customers. Entry deadline: 29 June 2026 Consumer’s Nominate here or if you are an employer and wish to nominate a member of your team – Nominate here
BETA Lifetime Achievement Award –This award celebrates an individual who has made a long-standing and significant contribution to the equestrian industry. Entry deadline: 29 June 2026. Nominate here
GBH Forwarding Export Award – To encourage and recognise companies that have generated substantial and sustained increases in export activity. Factors taken into account include level of exports and growth in relation to size of business, planning and strategy involved in developing markets, barriers overcome and the sustained effort over at least 3 years. Entry deadline: 29 June 2026. Nominate here
Test of Time Award – This award is for valued equestrian products, or equipment that has had a lasting impact on horse or rider and hasn’t faded in popularity. Manufacturers, retailers and members of the public can nominate up to 5 products (not brands) that are currently on the UK market and have been for at least 10 years (since 01.01.2016). A vote can be placed for one product per category. Nominations will be shortlisted for a final vote to identify the overall winner. Entry deadline: 04 July 2026. Nominate here
Equine Fitters Council Equine Fitter of the Year Award – This Award aims to recognize the work undertaken by saddle, bridle and bit fitters who go the extra mile in achieving a high level of competence and support for their customers. Entry deadline: 9 July 2026. Nominate here For the first time, this award is split into two categories – Saddle Fitters – Bridle and Bit Fitters.
Zebra Products Retailer of the Year (Online Store category) – An award for online retailers whether or not they are BETA members. Customers can nominate by completing the nomination form online. On receipt of nominations, retailers will be sent a questionnaire by BETA for completion, to be considered for the next stage of judging. This award involves independent mystery shopper and incognito telephone calls. Entry deadline: 10 July 2026 Nominate here
