Trade Fairs

This Committee is responsible for providing guidance to Raccoon Media & Events who are the new owners of the BETA International Fair, since the end of 2024. Both exhibiting companies and retail visitors are represented.

Its Terms of Reference are:

• To produce a financial contribution to the BETA group to enable the continuation of activity of benefit to the industry.
• To support the principle of a trade exhibition and to discourage rival or alternative options.
• To uphold the principle of international participation and visitors.
• To uphold the principle of a trade only Fair with entry free to pre-registered visitors and retail members of BETA.

Trade Fair committee membership currently comprises of the following companies and individuals:

Sarfraz Mian, Neue Schule – Chairman
Dean Cox, Red Gorilla
Marcus Cridland, Shires Equestrian Products
Elliot Galbraith, Ayr Equestrian (co-opted)
Serena Harriman, Millbry Hill
Kathryn Jaquet
Ian Mitchell, Heritage Marketing
Nicola Preston